Price: ₹550 - ₹367.23
(as of Sep 15, 2024 02:43:54 UTC – Details)
Unlike usual business books, The Two-Minute Revolution provokes you to think big-about innovation as well as excellence in on-the-ground execution.
Sangeeta Talwar, the first woman executive in the FMCG industry, who established one of the most beloved and enduring brands of India-Maggi Noodles-shares creative and strategic lessons which can help you grow and add value to your business. Drawing from decades of first-hand experience in Nestle, Tata Tea and Mattel, she prescribes a plan of action that includes tactics such as keeping all the balls in the air, executing to perfection, being consumer obsessed and pivoting on profitability.
Insightful and packed with fascinating examples-from creating and launching Maggi Noodles to spearheading the highly effective Jaago Re campaign for Tata Tea-this book suggests tried and trusted strategies for building extraordinary brands.
ASIN : 0670091359
Publisher : Penguin Portfolio (21 June 2018)
Language : English
Hardcover : 232 pages
ISBN-10 : 9780670091355
ISBN-13 : 978-0670091355
Item Weight : 300 g
Dimensions : 20 x 14 x 4 cm
Country of Origin : India
Customers say
Customers find the book full of insightful anecdotes from Sangeeta’s long and extremely successful career. They describe it as simple to read and easy to understand. Readers also mention the book is an immersive experience.
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