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(as of Sep 16, 2024 20:34:12 UTC – Details)

The book takes a unique problem-solving approach; the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals careful analysis of the communication problem, development of an audience – focused solution and clear, correct use of language and visuals. Salient Features: Problem – solving approach along with an increased focus on Communication Technologies and Cross – Cultural Communication. Comprehensive pedagogy includes features comprising outlines and checklists, different boxed items, realistic problem-solving case scenarios and special book – end appendices. Comprehensive adaptation includes features such as culture vignettes, Notes from India and communication cases.Table of Contents: Part 1: IntroductionUnderstanding Workplace Communication Communicating Across Cultures. Part 2: Fundamentals of Business Writing Adapting Your Words to Your Readers Constructing Clear Sentences and Paragraphs Writing for a positive Effect Part 3: Basic Patterns of Business MessagesChoosing the Best Process and Forms Getting to the Point in Good-News and Neutral Messages Maintaining Goodwill in Bad-News Messages Making your case with Persuasive Message and Proposals Conducting a Winning Job Campaign Part 4: Fundamentals of Report Writing Preparing Informative and Influential Business Reports Choosing the Right Type of Report Conducting Research for Decision Makers Using Visuals to make your Point Part 5: Oral Forms of Business Communication Communicating Effectively in Meetings and Conversations Delivering Oral Reports and Business Speeches Part 6: Elements of Professionalism – Technological Proficiency and Correctness Leveraging Technology for Better Writing Conveying Professionalism through Correctness Appendix A: Corrections for the self-Administered Diagnostics Test of Correctness Appendix B: Physical Presentation of Letters, Memos and Reports Appendix C: General Grading Symbols Appendix D: Grading Codes and Checklists – Message and Reports Appendix E: Documentation and the Bibliography