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Handbook Of Journalism And Mass Communication is designed with the intent of delving into the details of journalism and mass communication. There has been a recent surge in the number of courses being offered to students on this subject. The rapid advancements made in the field of communication have triggered a sudden interest among the masses, who seek to pursue a career in this field.

The book has thus been written keeping in mind this recent trend and aiming to help individuals gain a deeper knowledge of things that pertain to journalism and mass communication. So as to make it convenient for the readers, the book has been split into six distinct portions, which focus on important topics pertaining to this field.

Media Management, Public Relations, Electronic Media, Theories and Indian Communication Landscape, Public Relations and Advertising, and Mass Communication – Origin and Development are the titles of the six portions that this book has been divided into. A glossary of numerous terms has also been provided to the readers.

ASIN ‏ : ‎ 8170228816
Publisher ‏ : ‎ Concept Publishing Company Pvt. Ltd. (1 January 2012)
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 9788170228813
ISBN-13 ‏ : ‎ 978-8170228813
Item Weight ‏ : ‎ 481 g
Country of Origin ‏ : ‎ India