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Business Communication Today, 14e, presents the full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile and visual media. Each chapter adapts the fundamentals of effective writing to specific workplace challenges and media applications, so students will be better prepared to succeed from their first day on the job. With a strong focus on mobile integration, the fourteenth edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts.The book also emphasizes on the importance of developing a strong sense of etiquette, recognizing ethical dilemmas, advancing ethical communication and respecting the rights and needs of audience members at every stage of the writing process. By integrating all the key skills and insights that students need in order to succeed in today’s dynamic workplace, Business Communication Today is an unmatched resource for preparing the next generation of business professionals. Features Twelve new chapter-opening vignettes with accompanying end-of-chapter individual and team challenges including examples of Indian companies like Wipro’s use of digital platform, PHI Learning’s experience in publishing winning books, Asian Paints undertaking step-by-step digital transformation, Britannia routine messages for building positive brand image, etc. Updated coverage of the advantages and disadvantages of teams (Chapter 2), overcoming resistance (Chapter 2), gender differences (Chapter 3), digital messaging (Chapter 7), the business communication uses of social networks (Chapter 8), content curation (Chapter 8) and effective and ethical apologies (Chapter 11) More than 70 new or redesigned business communication examples and figures. Inclusion of 24 new communication cases Table of Contents Part 1 Understanding the Foundations of Business Communication Chapter 1 Professional Communication in a Digital, Social, Mobile WorldChapter 2 Collaboration, Interpersonal Communication and Business EtiquetteChapter 3 Communication Challenges in a Diverse, Global MarketplacePart 2 Applying the Three-Step Writing Process Chapter 4 Planning Business MessagesChapter 5 Writing Business MessagesChapter 6 Completing Business MessagesPart 3 Digital, Social and Visual Media Chapter 7 Digital Media Chapter 8 Social MediaChapter 9 Visual MediaPart 4 Brief Messages Chapter 10 Writing Routine and Positive MessagesChapter 11 Writing Negative MessagesChapter 12 Writing Persuasive MessagesPart 5 Reports and Proposals Chapter 13 Finding, Evaluating and Processing InformationChapter 14 Planning Reports and ProposalsChapter 15 Writing and Completing Reports and ProposalsPart 6 Developing and Delivering Business Presentations Chapter 16 Developing Presentations in a Social Media EnvironmentChapter 17 Enhancing Presentations with Slides and Other VisualsPart 7 Writing Employment Messages and Interviewing for Jobs Chapter 18 Building Careers and Writing ResumesChapter 19 Applying and Interviewing for EmploymentAppendix AAppendix BAppendix C.

From the Publisher

Salient Features

Publisher ‏ : ‎ Pearson Education; Fourteenth edition (12 July 2018)
Language ‏ : ‎ English
Paperback ‏ : ‎ 736 pages
ISBN-10 ‏ : ‎ 9789353062682
ISBN-13 ‏ : ‎ 978-9353062682
Reading age ‏ : ‎ 12 years and up
Item Weight ‏ : ‎ 1 kg 70 g
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm